Tracel in the News

At Tracel, we are proud to be recognised by New Zealand business media for our commitment to natural health, transparency, and innovation. Explore our latest press features below.

Tracel’s CIIE Pivot: Evolving to Holistic Health and Wellness

Publisher: Exporter Today
Published: 2025

Exporter Today highlights Tracel’s transformation from a boysenberry-focused supplier to a holistic natural health and wellness brand. The piece covers our expanded product line, our innovation in natural extracts, and our strong presence at CIIE – including recognition from New Zealand’s Trade Commissioner.

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Tracel Showcases New Zealand’s Natural Health Expertise at CIIE

Publisher: NZBusiness
Published: 2025

This feature from NZBusiness highlights Tracel’s interactive presence at CIIE, including our traceability micro-island, farm-to-factory process, and demonstrations of New Zealand’s high-quality natural health innovation.

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