Tracel Makes a Memorable Debut at Naturally Good Expo Showcases New Zealand’s Natural Beauty Philosophy
Sydney, May 26-27th, 2025 – The xxth Naturally Good Expo launched today in ICC Sydney, connecting retailers with new, conscious products, celebrating goodness and wellness, fostering meaningful industrial growth.
At this national trade event, New Zealand's star brand Tracel made a stunning debut, showcasing its brand philosophy of natural, extracts, and healthy through visual displays and trial experiences, providing visitors with an immersive interactive experience. The vibrant Tracel in full green exhibit attracted significant crowds, making it a standout feature at the event.
Harnessing Natural Beauty with a Commitment to Sustainable Development
Since 1980, Tracel has been committed to sustainable practices, working alongside local New Zealand growers to create a fully traceable supply chain for each of its products. This close collaboration with artisans and producers ensures that Tracel not only supports local communities but also offers unparalleled quality in its products to consumers.
Inspired by its business success in New Zealand, Tracel leveraged the Naturally Good Expo to expose the brand and the products to Australia public and potential business partners.
Spotlight on Tracel's Coming Soon Initiative-Calorie Control Drink
Taking front stage at the booth was Tracel’s new product, the Calorie Control Drink. This natural, plant-based formulation combines New Zealand’s boysenberry, a renowned "super berry," with premium ingredients like olive, white onion, white kidney bean, and amla fruit extracts. The Anti-Sugar Compound Formula offers potent protection against sugar, carbs and fats absorption, promoting wellness and fitness inside out.
Aligned with its wellness mission, Tracel’s products are free from fats, preservatives, hormones, artificial sweeteners, and artificial colourants, meeting rigorous standards like the SGS and Belgium Eurofins safety certifications. Visitors were invited to sample the Calorie Control Drink on-site, sharing their feedback on the taste, package and other would impact their perception and likelihood of the product. All these consumers’ thoughts help shape ours on upgrading our products.
Strategic Growth and Expansion into the Australia Market
As a pivotal gateway into Australia, Naturally Good Expo served as an exceptional ideal platform for Tracel to showcase its strengths and broaden its influence in this key market.
During the expo, Tracel’s Global COO, Mr. Martin Essery, and GM, Mrs. Yanyan, hosted the demonstration of our products and engaged with visitors including consumers and leading partners, setting a foundation for Tracel’s growth in Australia. People warmly embraced Tracel, enhancing the brand’s visibility and solidifying its reputation for innovation and quality.
Looking forward, Tracel plans to build on this success with partnerships in premium retail and pharmacy chains across the Oceania market. This strategy will make Tracel’s New Zealand-crafted beauty solutions more accessible, bringing the essence of natural beauty to a wider international audiences.
